Digital Marketing
Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers. It has replaced traditional marketing methods such as print ads, TV commercials, and radio spots. Digital Marketing Digital marketing is important because it allows businesses to communicate with their customers through a variety of channels, including websites, email, social media, and text messages. Customers can interact with these channels however they prefer, which gives businesses more control over how they reach their target audience. Digital marketing also allows businesses to track the results of their campaigns more accurately than traditional marketing methods. This helps businesses fine-tune their campaigns and improve their overall ROI.